Revealbot (Birch) Review
AI-powered ad automation and rules engine for Meta, Google, and TikTok ads
Advertising & Paid Media · From $49/mo
Overview
Revealbot is now Bïrch (bir.ch), and the rebrand came with a product expansion worth knowing before you compare it to anything. The core is still condition-based automation for paid social: rules that watch Meta, Google, TikTok, and Snapchat ad accounts and act on budgets, bids, statuses, and custom metrics, with the company stating it is an official partner of those platforms. Around that core sit newer modules. Explorer tracks ad performance, flags creative fatigue, and ranks assets. Stage builds ads by duplicating your setups from Google Drive media. Hub adds server-side tracking for Meta through Signals Gateway, priced per event from free at 10,000 monthly events to $499 at 150 million. Launcher generates ad sets from bulk creative uploads. Bïrch AI is described as an AI layer across your workflows, and Bïrch MCP connects the platform to external AI tools; Routines for scheduling repeated workflows are listed as coming soon. The integration list is attribution-heavy: Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer, mostly so their metrics can drive rule conditions and custom metrics. Pricing is tiered by monthly ad spend across connected accounts, with Essential at $49 per month covering workspaces, post boosting, reports, and Slack alerts, and Pro at $99 adding automated rules and strategies, Explorer, Launcher, Stage, and custom and lookalike audiences; Enterprise is quoted with no limits or overages. Annual billing works out to twelve months for the price of ten, and there is a 14-day free trial with no credit card. The company claims 15,000+ clients, $2B in annual ad spend managed, and 240 million automated actions per year. What it is not is an autonomous optimizer: you write the conditions and Bïrch executes them, which is exactly the point for media buyers who want predictable automation.
AI Capabilities
- Bïrch AI workflow layer
- Bïrch MCP (connect your AI tool)
- Automated rules and strategies
- Custom metrics from attribution data
Key Integrations
Pricing
Revealbot (Birch) is sold on paid plans, from $49/mo.
Essential $49/mo, Pro $99/mo, tiered by monthly ad spend across connected accounts; Enterprise quoted; 14-day free trial with no card; annual billing gives 12 months for the price of 10; Hub tracking priced per event
Current plans and limits live on the Revealbot (Birch) pricing page.
How to install
- Start the 14-day free trial at bir.ch; no credit card is required, and the FAQ notes that when a trial ends, automated rules and reports are disabled until you pick a plan.
- Connect ad accounts for Meta, Google, Snapchat, or TikTok. Pricing tiers key off your total monthly ad spend across all connected accounts.
- Start on Essential ($49/month) if you need workspaces, post boosting, reports, the activity page, and Slack alerts; move to Pro ($99/month) for automated rules and strategies, Explorer, Launcher, Stage, top audiences, and custom and lookalike audiences.
- Wire in data: Slack for triggered-automation alerts and reports, Google Sheets for rule conditions and custom audiences, and Google Analytics, Adjust, AppsFlyer, Hyros, or Wicked Reports for attribution metrics in rules and custom metrics.
- If you want agent access, set up Bïrch MCP, which the site documents in its prompting guide alongside Bïrch AI and Meta's own MCP.
Best for
Performance marketers and agencies running meaningful Meta, Google, TikTok, or Snapchat budgets who want explicit rules, custom metrics built from their own attribution data, and Slack-native reporting.
Not for
Advertisers who want autonomous budget optimization with no rule writing, and teams whose stack depends on Zapier or Shopify, neither of which appears on the current integration list.
Review notes
Bïrch is a rules engine, not a black box, and the product pages keep that framing consistent: conditions you define, actions it executes. The recent additions pull in two directions at once, with Explorer and Hub bringing measurement and server-side tracking into the same subscription while Bïrch AI and Bïrch MCP push the same rule set toward agent-driven operation. Assessed from bir.ch; we do not run ad accounts through it.
Pricing is legible in a way most ad-tech pricing is not. Tiers key off total monthly ad spend across connected accounts, Essential is $49, Pro is $99, and both are published alongside a per-event rate card for Hub. Two details matter for budgeting: overages are charged through Stripe after an email notice rather than by cutting off features, and annual billing gives twelve months for the price of ten.
The integration list is narrower than the category norm and more useful for it: Slack for alerts and reports, Google Sheets and Drive for data and creative, and four attribution sources (Google Analytics, Adjust, AppsFlyer, Hyros) plus Wicked Reports, all feeding rule conditions and custom metrics. Notably absent are Zapier and Shopify, which older comparison copy still attributes to the product.
Verdict
Predictable, publish-priced rule automation for paid social that has grown into measurement and server-side tracking; the right call when you want to specify the logic rather than trust an optimizer.
Pros and cons
| Pros | Cons |
|---|---|
| ✓ AI capabilities: bïrch AI workflow layer | ✗ Closed source - no self-hosting option |
| ✓ Native integrations include Meta Ads, Google Ads, TikTok Ads (12 listed) | |
| ✓ API access for custom integrations |
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Frequently asked questions
What is Revealbot (Birch)?
AI-powered ad automation and rules engine for Meta, Google, and TikTok ads. It ships with bïrch AI workflow layer, 12 listed integrations. MartechSignal's review covers features, pricing, and how it compares to alternatives.
How much does Revealbot (Birch) cost?
Revealbot (Birch) starts at $49/mo.
Is Revealbot (Birch) a good Advertising & Paid Media tool in 2026?
Predictable, publish-priced rule automation for paid social that has grown into measurement and server-side tracking; the right call when you want to specify the logic rather than trust an optimizer.
How much does Birch (Revealbot) cost?
Two published tiers, both keyed to total monthly ad spend across connected accounts: Essential at $49 per month for workspaces, post boosting, reports, the activity page, and Slack alerts, and Pro at $99 per month, which adds automated rules and strategies, Explorer, Launcher, Stage, top audiences, custom metrics and timeframes, and custom and lookalike audiences. Enterprise is quoted, with no limits or overages. Annual billing gives twelve months for the price of ten, and Hub server-side tracking is priced separately per event, from free at 10,000 monthly events to $499 at 150 million.
Did Revealbot rebrand to Birch?
Yes. The site at bir.ch titles its own pricing page 'Birch (Revealbot)', and its help and contact addresses still point to help.revealbot.com and hello@revealbot.com. The product is stylized Bïrch. Older reviews describing Google Ads and TikTok support as in development are out of date: the site lists Meta, Google, Snapchat, and TikTok ad accounts and states Bïrch is an official partner of those platforms.
Is Birch an AI ad optimization tool?
Only partly. The core product is deterministic: you write condition-based rules and the platform executes them, which is what separates it from autonomous optimizers. The AI surface is Bïrch AI, described as an AI layer across your workflows, and Bïrch MCP, which connects the platform to external AI tools. Routines for scheduling repeated workflows are listed as coming soon.
Does the Bïrch Essential plan include automated rules?
No. Automated rules and strategies are Pro features; Essential covers workspaces, post boosting, reports, and Slack alerts, and a downgrade turns existing rules into drafts. Essential is also capped at $150,000 of monthly ad spend, while Pro tiers run to $500,000 before custom pricing. If rule automation is the reason you are evaluating the tool, price the Pro tier from the start.
How often do Bïrch rules run, and how many can I create?
Anything from every 15 minutes to every 72 hours, or on specific days and hourly slots, or once. A single rule can watch up to five ad accounts in the same currency and is capped at 2,000 items per ad account, and Bïrch states no cap on the number of rules. Actions cover pause, start, budget and bid changes, duplicate, and rename, with several tasks per rule and alerts by email or Slack.
What is Bïrch MCP?
An endpoint at mcp.bir.ch/mcp that connects Claude, ChatGPT, Claude Code, and Codex over OAuth with no API key. The marketing page describes five tools and read only access; the help center is more precise. Campaign analysis cannot create, edit, pause, or delete anything, but rule management can duplicate, rename, move, activate, or pause rules and change which ad accounts they watch, across every platform and including drafts. Existing connections need to reconnect to pick up the write tools.