MARTECHSIGNAL

CRM Tools

Customer relationship management and sales pipelines

Systems of record for customer relationships and sales pipelines. We look at AI scoring, data hygiene, per-seat economics, and what self-hosting costs you in practice. This is the deepest category in the directory: twenty-two systems, seventeen of them open source or freemium, with usable entry points from $14 per month down to free self-hosting. That abundance is the trap. Open-source CRMs differ less on features than on upgrade discipline, API completeness, and whether the community would survive if the founding company vanished. Our hands-on notes focus on migration paths and what breaks after year one.

23 TOOLS IN THIS CATEGORY

AlphOne
Plugin-first CRM (source-available, Elastic 2.0) written in Go
Open SourceOSS
Attio
AI-native CRM with real-time data enrichment and agentic revenue workflows
Freemium
Cordys CRM
Open-source AI CRM with built-in agents, conversational analytics, and private deployment
FreemiumOSS
DeskcommCRM
Self-hosted open-source CRM with AI agents that sell through WhatsApp
Open SourceOSS
Django CRM
Multi-tenant open-source CRM on Django with leads, campaigns, and self-hosting
Open SourceOSS
Dolibarr ERP/CRM
Modular French open-source ERP/CRM: invoicing, stock, HR, and light CRM in one PHP app
Open SourceOSS
EspoCRM
Lightweight open-source CRM with sales automation, marketing tools, and customer management
Open SourceOSS
Ever Gauzy
Open business management platform: ERP, CRM, HRM, ATS, and time tracking
Open SourceOSS
Frappe CRM
Fully featured, open source CRM
Open SourceOSS
Freshsales
AI-powered CRM with built-in phone, email, and chat for sales teams
Free tier
HubSpot CRM
Free AI-powered CRM platform with sales, service, and marketing tools unified
Freemium
IDURAR ERP & CRM
Free Open Source ERP CRM Software Accounting Invoicing | Node.Js React
Open SourceOSS
Krayin CRM
Free open-source Laravel CRM for SMEs and enterprises with full customer lifecycle management
Open SourceOSS
Macro
Open source workspace with a self-updating, agent-driven CRM and shared AI team memory
FreemiumOSS
Monica
Open-source personal CRM for tracking friends, family, and business relationships
Open SourceOSS
Pipedrive
Sales-focused CRM with AI-powered pipeline management and deal forecasting
From $14/mo
ProspectOS
Open-source lead prospecting CRM with Google Maps and Instagram scraping
Open SourceOSS
Relaticle
Open-source CRM with native AI agent support, 37 MCP tools, REST API, Laravel & Filament
Open SourceOSS
Salesforce CRM
Enterprise CRM platform with Einstein AI for sales, service, and marketing teams
Enterprise
SuiteCRM
Enterprise-grade open-source CRM with sales, marketing, and support automation
Open SourceOSS
Twenty
The open-source alternative to Salesforce, designed for AI with modern CRM workflows
Open SourceOSS
WaCRM
Self-hostable CRM for WhatsApp with shared inbox, sales pipelines, broadcasts, and automations
Open SourceOSS
Warpdrive
Self-hosted open-source Pipedrive alternative for BD teams: pipelines and Gmail on your own box
Open SourceOSS